Mjolnir Initiative Apparel

JUNO 75th Anniversary.


The name "Juno" arose because Churchill considered that the original code name — Jelly — sounded inappropriate. The code names for the beaches to be taken by British and Commonwealth forces were named after types of fish: Goldfish, Swordfish, and Jellyfish abbreviated to Gold, Sword, and Jelly. Churchill "disapproved of the name Jelly for a beach on which so many men might die". He insisted on a change to the more dignified name Juno.

The Queen's Own Rifles of Canada had reached its D-Day objective and the 3rd Canadian Infantry Division had succeeded in pushing farther inland than any other landing force on D-Day even though, they had to delay their start time to 0735 because of rough seas, All objectives were met by 2100hrs that evening.

Though at a heavy cost, with casualties at Juno of 961 men.

DONATION POLICY: Like all MIA kit, 20% of all our profits are earmarked for a reputable Canadian Military Charity.
  • Premium Quality (The good stuff right here.)

  • 100% Premium, Airlume combed and ring-spun cotton
    Relaxed fit suited for a range of body types

  • Care instructions

    Machine wash warm inside out with like colors using phosphate-free detergent. Machine dry. Do not iron decoration. Do not dry clean.

  • NOTES Man version: Ask Mom / Significant other. Plan D; WASH COLD - Hang Dry - DON'T IRON.

• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed

Size guide

Length (inches) 27 28 29 30 31 32 33 34
Width (inches) 16 ½ 18 20 22 24 26 28 30

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